Logo and brand identity for the Tuk Tuk restaurant chain.


What happens when a fearless upstart of a restaurant shows up wanting to totally reboot ethnic food in Madrid’s ultra-competitive food scene? That’s when you unleash the power of a good story.

Rick from Tuk Tuk called me in 2014 with his idea to bring authentic recipes straight from the backstreets of Asia and produce something amazing for the diners of Madrid. So I got going with the menu, wall murals and logo, and soon this sexy and soulful brand was born.

The design reflects the adventurous and fiery flavours of the street food of Thailand and Hong Kong in combination with a meticulous attention to detail.

tuk tuk logo